Product Dev. | British Sausage Week

British Sausage Week is designed to provide a fun and lively way to promote the great tradition of sausage eating in Britain. Now about to enter its eleventh year, the Week has become a major event and receives a great amount of publicity.

A huge number of organisations get involved in British Sausage Week every year. These include schools, pubs, restaurants, charities and caterers, however, independent butchers have been the real success story of British Sausage Week.

The Search for the Landmark Banger
This year the competition is focussed on sausages made using either local ingredients, or from a local recipe, or the flavours can be from ingredients which are locally sourced.
* Competition Entry Form - for more info and an entry form

* Butchers Event Form - for butchers running their own events please let us know by faxing back the form

* Fundraising for the Cystic Fibrosis Trust, the lead charity for British Sausage Week. The CF Trust is keen for butchers to work with them again this year and so if you would like to support CF please call 0845 859 1100, email events@cftrust.org.uk or visit www.cftrust.org.uk to get your fundraising pack.

* Butchers promotional kits will be available from mid October.

* Pubs and Restaurants are arranging special sausage menus and tastings

* www.britishsausageweek.com - A special sausage website specially developed for British Sausage Week - - with information about all the events across the country.

Get involved and generate positive PR

Below is a simple guide to arranging a media event during British Sausage Week and how to publicise the event.

We recommend that you focus on sausage tasting events in store, as these are easy to prepare, interesting for customers, and will appeal to local media. Such events have proved highly successful in the past, generating positive PR for individual butchers as well as British Sausage Week in general. But if you would like to organise a larger event, go for it - the bigger the better!

Download PR guide

Running your own event - benefit from some website publicity
Most importantly, if you are organising an event for British Sausage Week, please tell us about it as soon as possible. We will then feature your event on our website - www.britishsausageweek.com - and use it in publicity material for your local press.

Please email Theresa Bignall at BPEX as soon as possible with details of your event
Tel: 01908 844194 or alternatively down load the Event Form, which can be faxed or posted to BPEX.


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