|
|
 |
BRITISH SAUSAGE WEEK (30 OCTOBER - 05 NOVEMBER 2006)
British Sausage Week is designed to provide a fun and lively way to promote the great tradition of sausage eating in Britain. Now about to enter its ninth year, the Week has become a major event and receives a great amount of publicity.
A huge number of organisations get involved in British Sausage Week every year. These include schools, pubs, restaurants, charities and caterers, however, independent butchers have been the real success story of British Sausage Week.
British Sausage Week in 2005 was a roaring success, with hundreds of independent butchers taking part, organising tastings and charity events in their shops and generating huge amounts of positive PR for themselves as well as sausages in general.
This year, we want to make it bigger and better. So watch this space for more information in the run-up to British Sausage Week 2006.
In this section of the website you will find advice and useful information on making the most of British Sausage Week, simply click on the links below for more information:
What’s going on for British Sausage Week 2006
How you can get involved and generate positive PR
How to publicise and invite the media to your event
What's going on for British Sausage Week 2006
The Supreme Sausage Sarnie - a nation-wide search and cook-off to find the best sausage Sarnie in the country. So, if you or someone you know is the a master of the sausage sarnie get ready to take part in a really fun event. We’re after family favourites, regional varieties and something a bit special and different!
Entry forms will be available soon. Click here if you would like to receive an alert once the entry form has been posted on this site.
A fundraising campaign for the Cystic Fibrosis Trust, the lead charity for British Sausage Week. The CF Trust is keen for butchers to work with them to raise money. Please contact us if you would like to raise money for CF.
Independent butchers around the country are holding sausage tasting events and running promotional offers and competitions. Pubs and Restaurants are arranging special sausage menus and tastings and School pupils and cooks are competing to find the best sausage sarnie recipes.
A special sausage website has been specially developed for British Sausage Week - www.britishsausageweek.com - with information about all the events across the country.
How you can get involved and generate positive PR
Below is a simple guide to arranging a media event during British Sausage Week. We recommend that you focus on sausage tasting events in store, as these are easy to prepare, interesting for customers, and will appeal to local media. Such events have proved highly successful in the past, generating positive PR for individual butchers as well as British Sausage Week in general. But if you would like to organise a larger event, go for it - the bigger the better!
Timing
Choose a day between Monday 30th October and Friday 3rd November – don’t arrange the tasting at the weekend as it is a bad time for media.
Hold the tasting throughout the day or over a number of days, as you wish.
Try to invite the media to attend between 10.00am and 12.30pm and 2.00pm and 4.30pm – this is the best time for them
Pre-Promoting the Event
A week before your tasting day, use the British Sausage Week promotional materials (which will be sent to you by BPEX in early October) together with your own posters and window displays to promote your event.
Notify BPEX and benefit from free publicity
Most importantly, if you are organising an event for British Sausage Week, please tell us about it as soon as possible. We will then try to publicise your event on our website - www.britishsausageweek.com - and use it in publicity material for your local press.
Please contact Theresa Bignall at BPEX as soon as possible with details of your event Tel: 01908 844194 E-mail: theresa_bignall@mlc.org.uk. Alternatively click here to down load the Event Form, which can be faxed or posted to BPEX.
Publicising the Event and inviting the Media
Make sure you tell your local newspapers and radio stations about the event and invite them to attend.
Write a press release for your local papers, telling them about what, where, when, why and how you are planning your event. Click here to see a press release example
Make sure you have included your contact details - name and telephone number and email address - so reporters can call you if they need more information.
Send the release by post, fax or email - to the news desk on local newspapers and the forward planning department at radio stations a few days before your event.
Call the media two days before your event to check they have received the press release. If not, give them details over the phone or send the press release again.
If any media do attend you must be prepared for both you and your customers to be interviewed about the event and sausages.
If a reporter asks for more information on the British Sausage Appreciation Socity (BSAS) or British Sausage Week, please ask them to call the BSAS press office on 020 7861 3030.
Newspapers may not have a photographer available to send so be prepared to take photos of the event and send them to the newspaper picture desk.
If you have taken photography, we would be delighted to receive prints, which we will try to use in the BSAS’s next issue news letter, Missing Link. Please post these to Sian Chapman, British Sausage Appreciation Society, Good Relations, Holborn Gate, 26 Southampton Buildings, London WC2A 1PQ or email to schapman@goodrelations.co.uk
|
|
